Retail management:
Berman, Barry
Retail management: a strategic approach, Barry Berman Joel R. Evans Mini Mathur - 11 - New Delhi Pearson Education 2011 - 708 P. Paper
Table of Content
Part 1 An Overview of Strategic Retail Management
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Part 2 Situation Analysis
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Part 3 Targeting Customers and Gathering Information
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Part 4 Choosing a Store Location
Trading-Area Analysis
Site Selection
Part 5 Managing a Retail Business
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Part 6 Merchandise Management and Pricing
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing
Part 7 Communicating with the Customer
Establishing and Maintaining a Retail Image
Promotional Strategy
Part 8 Putting It All Together
Integrating and Controlling the Retail Strategy
This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy.
9788131733769
Retail Management
658.87
Retail management: a strategic approach, Barry Berman Joel R. Evans Mini Mathur - 11 - New Delhi Pearson Education 2011 - 708 P. Paper
Table of Content
Part 1 An Overview of Strategic Retail Management
An Introduction to Retailing
Building and Sustaining Relationships in Retailing
Strategic Planning in Retailing
Part 2 Situation Analysis
Retail Institutions by Ownership
Retail Institutions by Store-Based Strategy Mix
Web, Nonstore-Based, and Other Forms of Nontraditional Retailing
Part 3 Targeting Customers and Gathering Information
Identifying and Understanding Consumers
Information Gathering and Processing in Retailing
Part 4 Choosing a Store Location
Trading-Area Analysis
Site Selection
Part 5 Managing a Retail Business
Retail Organization and Human Resource Management
Operations Management: Financial Dimensions
Operations Management: Operational Dimensions
Part 6 Merchandise Management and Pricing
Developing Merchandise Plans
Implementing Merchandise Plans
Financial Merchandise Management
Pricing in Retailing
Part 7 Communicating with the Customer
Establishing and Maintaining a Retail Image
Promotional Strategy
Part 8 Putting It All Together
Integrating and Controlling the Retail Strategy
This book provides a strategic, decision-making approach that illustrates how retailers plan for and adapt to today's changing and complex retail environment. Spread over eight parts, the book talks about supplier relations, retail life cycle, retailing information system, location planning, and elements involved in managing a retail business, merchandise management, and integrating and controlling strategy. From the very first chapter, the six steps used in developing and applying a retail strategy give students a comprehensive process to follow throughout the text as they learn about the mission, goals, consumer market, overall and specific activities, and control mechanisms that are involved in a successful retail strategy.
9788131733769
Retail Management
658.87