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Kaser, Ken

Sports and entertainment marketing Ken Kaser and Dotty Boen Oelkers - 3rd - Ohio South-Western 2007 - viii, 424 p. Paper

Table of Contents

1. What is Sports and Entertainment Marketing?
2. Sports and Entertainment Means Business.
3. The Wide World of Sports and Entertainment.
4. Hit a Home Run with Customers.
5. Marketing-Information Management.
6. The Marketing Game Plan.
7. The Product is Sports and Entertainment.
8. Choose the Channel.
9. The Economics of Supply and Demand.
10. Sports and Entertainment Promotion.
11. Promotional Planning.
12. Selling Sports and Entertainment.
13. Sports and Entertainment Legal Issues.
14. Creating, Owning, and Operating a Business.
15. Scoring a Career.

This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep. Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process.

ISBN: 978-0538445153

Index Terms--Genre/Form:
Special events-- Marketing.
Sports-- Marketing.

Dewey Class. No.: 658.8