Sports and entertainment marketing (Record no. 40252)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01648 a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150707b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0538445153 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaser, Ken |
| 9 (RLIN) | 18044 |
| 245 ## - TITLE STATEMENT | |
| Title | Sports and entertainment marketing |
| Statement of responsibility, etc | Ken Kaser and Dotty Boen Oelkers |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | South-Western |
| Place of publication, distribution, etc | Ohio |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 424 p. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Table of Contents<br/><br/>1. What is Sports and Entertainment Marketing?<br/>2. Sports and Entertainment Means Business.<br/>3. The Wide World of Sports and Entertainment.<br/>4. Hit a Home Run with Customers.<br/>5. Marketing-Information Management.<br/>6. The Marketing Game Plan.<br/>7. The Product is Sports and Entertainment.<br/>8. Choose the Channel.<br/>9. The Economics of Supply and Demand.<br/>10. Sports and Entertainment Promotion.<br/>11. Promotional Planning.<br/>12. Selling Sports and Entertainment.<br/>13. Sports and Entertainment Legal Issues.<br/>14. Creating, Owning, and Operating a Business.<br/>15. Scoring a Career. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This new edition incorporates feedback from instructors across the country. It includes more activities and projects, more examples that cover a wider variety of teams and artists, new photos, and more comprehensive DECA prep. |
| Expansion of summary note | Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Special events |
| General subdivision | Marketing. |
| -- | 18047 |
| Genre/form data or focus term | Sports |
| General subdivision | Marketing. |
| -- | 18048 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 06/07/2015 | Bombay Books/ 225/ 6-June-2015 | 4169.24 | 658.8/ Kas/Oel/ 29994 | 11129994 | 07/06/2022 | 4169.24 | 06/07/2015 |