The marketing gurus :
Murray, Chris
The marketing gurus : lessons from the best marketing books of all time Chris Murray. - London Atlantic Books, 2009. - 290 p. Paper
A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate".
9781843549406
Marketing.
658.8
The marketing gurus : lessons from the best marketing books of all time Chris Murray. - London Atlantic Books, 2009. - 290 p. Paper
A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate".
9781843549406
Marketing.
658.8