The marketing gurus : (Record no. 40419)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00866 a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150803b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781843549406 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murray, Chris |
| 9 (RLIN) | 18309 |
| 245 ## - TITLE STATEMENT | |
| Title | The marketing gurus : |
| Remainder of title | lessons from the best marketing books of all time |
| Statement of responsibility, etc | Chris Murray. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Atlantic Books, |
| Date of publication, distribution, etc | 2009. |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 290 p. |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | A guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field. It features such books as: "Crossing the Chasm"; "The Popcorn Report"; "The Anatomy of Buzz"; "Purple Cow"; "Relationship Marketing"; "Don't Think Pink"; and, "Renovate Before you Innovate". |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 18310 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | ON SHELF | 11/08/2015 | Apna Book Suppliers/ 576/ 11-August-2015 | 236.00 | 1 | 658.8/ Mur/ 30095 | 11130095 | 07/06/2022 | 09/11/2015 | 295.00 | 11/08/2015 |