The longer long tail :
Anderson, Chris
The longer long tail : how endless choice is creating unlimited demand - London Random House Business 2009 - xii, 267 p Paper
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
,9781847940360
Marketing --Technological innovations.
Electronic commerce.
Market segmentation.
330
The longer long tail : how endless choice is creating unlimited demand - London Random House Business 2009 - xii, 267 p Paper
The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
,9781847940360
Marketing --Technological innovations.
Electronic commerce.
Market segmentation.
330