The longer long tail : (Record no. 40425)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00924 a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150804b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | ,9781847940360 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 330 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Chris |
| 9 (RLIN) | 18332 |
| 245 ## - TITLE STATEMENT | |
| Title | The longer long tail : |
| Remainder of title | how endless choice is creating unlimited demand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Random House Business |
| Date of publication, distribution, etc | 2009 |
| Place of publication, distribution, etc | London |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 267 p |
| Other physical details | Paper |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 18333 |
| Topical term or geographic name as entry element | Electronic commerce. |
| 9 (RLIN) | 18334 |
| Topical term or geographic name as entry element | Market segmentation. |
| 9 (RLIN) | 18335 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ECONOMICS (CUP 7/SH 1) | Library Annexe -2 (6th Floor) | Library Annexe -2 (6th Floor) | 12/08/2015 | Granth/ CRB/0298/ 12-August-2015 | 399.20 | 3 | 4 | 330/ And/ 30134 | 11130134 | 07/06/2022 | 18/07/2018 | 499.00 | 12/08/2015 |