The psychology of price
Caldwell, Leigh
The psychology of price how to use price to increase demand, profit and customer satisfaction Leigh Caldwell - Mumbai Jaico Publishing House 2015 - XIII, 232 p. Paper
How to Use Price to Increase Demand, Profit and Customer Satisfaction
HOW SMART IS YOUR PRICING?
For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit.
MAXIMISE REVENUE
• How do unwanted products Influence what customers expect to pay?
• How does offering extras for free dramatically increases Perceived Value?
• Why does changing the timing of a payment make people pay 50% More?
TRIED AND TESTED TECHNIQUES
Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.
978-81-8495-768-6
Pricing
Marketing--Economic aspects.
Consumption (Economics)
658.816 / Cal
The psychology of price how to use price to increase demand, profit and customer satisfaction Leigh Caldwell - Mumbai Jaico Publishing House 2015 - XIII, 232 p. Paper
How to Use Price to Increase Demand, Profit and Customer Satisfaction
HOW SMART IS YOUR PRICING?
For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit.
MAXIMISE REVENUE
• How do unwanted products Influence what customers expect to pay?
• How does offering extras for free dramatically increases Perceived Value?
• Why does changing the timing of a payment make people pay 50% More?
TRIED AND TESTED TECHNIQUES
Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.
978-81-8495-768-6
Pricing
Marketing--Economic aspects.
Consumption (Economics)
658.816 / Cal