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The psychology of price Leigh Caldwell how to use price to increase demand, profit and customer satisfaction

By: Publication details: Jaico Publishing House 2015 MumbaiDescription: XIII, 232 p. PaperISBN:
  • 978-81-8495-768-6
Subject(s): DDC classification:
  • 658.816 Cal
Summary: How to Use Price to Increase Demand, Profit and Customer Satisfaction HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.
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Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.816/CAL/31515 (Browse shelf(Opens below)) Available 11131515
Total holds: 0

How to Use Price to Increase Demand, Profit and Customer Satisfaction

HOW SMART IS YOUR PRICING?
For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit.

MAXIMISE REVENUE
• How do unwanted products Influence what customers expect to pay?
• How does offering extras for free dramatically increases Perceived Value?
• Why does changing the timing of a payment make people pay 50% More?

TRIED AND TESTED TECHNIQUES
Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.

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