New perspectives in rural and agricultural maketing
"Ramkishen, K."
New perspectives in rural and agricultural maketing Ramkishan, Y. - 2 - Mumbai Jaico Publishing House 2004 - "xii, 272"
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
81-7992-085-2
Agricultural Marketing
658.8 / Ram
New perspectives in rural and agricultural maketing Ramkishan, Y. - 2 - Mumbai Jaico Publishing House 2004 - "xii, 272"
This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
81-7992-085-2
Agricultural Marketing
658.8 / Ram