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New perspectives in rural and agricultural maketing Ramkishan, Y.

By: Material type: TextTextPublication details: Mumbai Jaico Publishing House 2004Edition: 2Description: "xii, 272"ISBN:
  • 81-7992-085-2
Subject(s): DDC classification:
  • 658.8 Ram
Summary: This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.8/RAM//30811 (Browse shelf(Opens below)) Available 11130811
Total holds: 0

This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, product pricing and distribution in rural areas, sales force management and promotion. It also deals with the economics of agriculture, especially agricultural finance. Carefully selected case studies illustrate how this theory works in practice.

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