IES Management College And Research Centre

Word up! :

Johnston, Marcia Riefer

Word up! : how to write powerful sentences and paragraphs (and everything you build from them) Marcia Riefer Johnston - Chennai Westland Ltd 2012 - xxxvi, 297 p. Paper

Introduction --
Up with (thoughtful) prescriptivism --
Up with words. To be or not to be ; Talk --
I mean obfuscate --
your way to the top ; The only thing that these signs have in common ; Her and I : how to banish painful personal-pronoun pairings ; To each their own ; Whom ya gonna call? ; Hyphens unite! ; To hyphenate or not to hyphenate after a noun : that is the wrong question ; Let me count the --
different? --
ways ; The pen is mightier than the shovel ; You don't know from prepositions ; A modern take (is take a noun?) on parts of speech --
Up with sentences and paragraphs. The last word ; A definition is where you don't say is where ; Metaphors are jewels ; Lend your commas a hand --
or two ; Running on about run-ons ; Touching words ; Use contrast : the long and short of it ; Explore and heighten : magic words from a playwright ; Coming soon to the small screen ; How not to do how-to ; How to do how-to : watch your steps ; Your words come alive with a hint of music --
Up with writing. The importance of re-vising ; What brand R U? ; Who's your Sam? ; Mastering the art of knowing your audience ; Decisions, decisions --
Afterword --
Appendix: Up with human-crafted indexes --
Under the cover --
About the author.

978-93-85152-61-0


English language--Writing--Sentences.Paragraphs. --Sentences.Paragraphs.

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