Normal view MARC view ISBD view

Kapil, Kanwal Narayan

Case studies in marketing Kanwal Nayan Kapil and Jaydeep Mukherjee - Noida Pearson Education services Pvt. Ltd. C 2011 - 111 p. paper - x, 111 p. Paper .

Part 1: Introduction to Marketing

Marketing at Nokia
Reinventing the Umbrella Brand

Part 2: Gaining Marketing Insights and Marketing Environment

Lucozade
The Rise and Fall of Super Mart
Will Wealth Plus Make LIC Wealthier

Part 3: Customer Connect

Maggi
Parle’s Monaco Smart Chips
The Struggles of the Egg Industry
Consumer and Ambience
Industrial Buying Process

Part 4: Building Brands

Incredible India
Travelling the Samsonite Way Part 5: Marketing Offerings for Value Creation
Opportunities and Challenges in By-product Marketing
Machhi Chips
Part 6: Delivering Value
The Marinating Challenges in ‘B Daily Fresh’
Axiom
Part 7: Marketing Communication
Celebrity Brand Endorsements
The New Jewel in the Crown


ISBN: 9788131756331

Subjects--Topical Terms:
Maketing --Case Study

Dewey Class. No.: 658.8072