Case studies in marketing (Record no. 43030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01476nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160421b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131756331 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8072 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapil, Kanwal Narayan |
| 9 (RLIN) | 21706 |
| 245 ## - TITLE STATEMENT | |
| Title | Case studies in marketing |
| Statement of responsibility, etc | Kanwal Nayan Kapil and Jaydeep Mukherjee |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | Pearson Education services Pvt. Ltd. |
| Date of publication, distribution, etc | C 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 111 p. |
| Other physical details | paper |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | x, 111 p. |
| Number of part/section of a work | Paper |
| 9 (RLIN) | 21707 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: Introduction to Marketing<br/><br/> Marketing at Nokia<br/> Reinventing the Umbrella Brand<br/><br/>Part 2: Gaining Marketing Insights and Marketing Environment<br/><br/> Lucozade<br/> The Rise and Fall of Super Mart<br/> Will Wealth Plus Make LIC Wealthier<br/><br/>Part 3: Customer Connect<br/><br/> Maggi<br/> Parle’s Monaco Smart Chips<br/> The Struggles of the Egg Industry<br/> Consumer and Ambience<br/> Industrial Buying Process<br/><br/>Part 4: Building Brands<br/><br/> Incredible India<br/> Travelling the Samsonite Way Part 5: Marketing Offerings for Value Creation<br/> Opportunities and Challenges in By-product Marketing<br/> Machhi Chips<br/> Part 6: Delivering Value<br/> The Marinating Challenges in ‘B Daily Fresh’<br/> Axiom<br/> Part 7: Marketing Communication<br/> Celebrity Brand Endorsements<br/> The New Jewel in the Crown <br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Maketing |
| Form subdivision | Case Study |
| 9 (RLIN) | 21954 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Case Study |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | Reference | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 234.00 | 1 | 658.8072/ KapMuk/ 31745 | 11131745 | 07/06/2022 | 12/09/2016 | 300.00 | 31/03/2016 | |||||
| Dewey Decimal Classification | CASE STUDY-REF (CUP /SH ) | Main Library | Main Library | ON SHELF | 31/03/2016 | Bombay Books / 43/ 31-March-2016 | 234.00 | 2 | 658.8072/ KapMuk/ 31746 | 11131746 | 07/11/2024 | 29/06/2024 | 300.00 | 31/03/2016 | 1 |