Market-based management :
Best, Roger J.
Market-based management : strategies for growing customer value and profitability Roger Best - 6 - Noida Pearson Education Pvt. Ltd 2015 - 515 p. Paper
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
9789332549678
Marketing--Management
Sales force management
658.802
Market-based management : strategies for growing customer value and profitability Roger Best - 6 - Noida Pearson Education Pvt. Ltd 2015 - 515 p. Paper
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
9789332549678
Marketing--Management
Sales force management
658.802