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Market-based management : strategies for growing customer value and profitability Roger Best

By: Material type: TextTextPublication details: Noida Pearson Education Pvt. Ltd 2015Edition: 6Description: 515 p. PaperISBN:
  • 9789332549678
Subject(s): DDC classification:
  • 658.802
Available additional physical forms:
  • 483
Summary: A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Reference Reference Main Library Reference REFERENCE 658.802/ Bes/ 31821 (Browse shelf(Opens below)) Not For Loan 11131821
Book Book Main Library ON SHELF MARKETING 658.802/ Bes/ 31822 (Browse shelf(Opens below)) Available 11131822
Total holds: 0

A focus on how marketing performance, profitability, and strategies affect profit.

Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

483

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