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Krishnamacharyulu, C S G

Rural marketing : text and cases C S G Krishnamacharyulu and Lalitha Ramakrishnan - 2 - Noida Pearson Education Ltd. c2011 - 264 p. Paper

Table of Content
Part I: New Horizons

Rural Marketing Opportunities
Understanding the Rural Economy
Rural Marketing Experiences

Part II: Insights

Rural Consumer Behaviour
Rural Marketing Research
Selecting and Attracting Markets

Part III: Designing Strategies

Product Strategy
Pricing Strategy
Distribution Strategy
Rural Retailing
Promotion Strategy

Part IV: Applications

Marketing of Consumer Products
Marketing of Agri-inputs
Marketing of Services
Social Marketing
Agricultural Marketing
Marketing of Rural Industry Products

The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.


A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.



ISBN: 9788131732632

Subjects--Topical Terms:
Rural Marketing

Dewey Class. No.: 658.8(Rul)