IES Management College And Research Centre

Rural marketing : (Record no. 43077)

MARC details
000 -LEADER
fixed length control field 01973nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110309s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131732632
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8(Rul)
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Krishnamacharyulu, C S G
9 (RLIN) 21704
245 ## - TITLE STATEMENT
Title Rural marketing :
Remainder of title text and cases
Statement of responsibility, etc C S G Krishnamacharyulu and Lalitha Ramakrishnan
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Pearson Education Ltd.
Place of publication, distribution, etc Noida
Date of publication, distribution, etc c2011
300 ## - PHYSICAL DESCRIPTION
Extent 264 p.
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Table of Content<br/>Part I: New Horizons<br/><br/> Rural Marketing Opportunities<br/> Understanding the Rural Economy<br/> Rural Marketing Experiences <br/><br/>Part II: Insights<br/><br/> Rural Consumer Behaviour<br/> Rural Marketing Research<br/> Selecting and Attracting Markets <br/><br/>Part III: Designing Strategies<br/><br/> Product Strategy<br/> Pricing Strategy<br/> Distribution Strategy<br/> Rural Retailing<br/> Promotion Strategy <br/><br/>Part IV: Applications<br/><br/> Marketing of Consumer Products<br/> Marketing of Agri-inputs<br/> Marketing of Services<br/> Social Marketing<br/> Agricultural Marketing<br/> Marketing of Rural Industry Products
520 ## - SUMMARY, ETC.
Summary, etc The second revised and enlarged edition of Rural Marketing: Text and Cases, while retaining the popular features of the first edition, provides a more comprehensive coverage of the changing profiles, issues and practices in the context of rural marketing. Built on the general marketing management framework, the book discusses the strategic issues that influence marketing in rural areas by highlighting numerous examples from India.<br/><br/><br/>A clear and compelling writing style, cutting-edge learning tools and completely revised chapters make Rural Marketing an indispensable guide for students and professionals striving to make a career in rural marketing.
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note 210
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Rural Marketing
9 (RLIN) 22107
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ramakrishnan, Lalitha
9 (RLIN) 21705
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Book
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Date last borrowed
    Dewey Decimal Classification   Not For Loan   Main Library Main Library Reference 31/03/2016 Bombay Books / 43/ 31-March-2016 428.22   658.8(RUL)/ Kri/Ram/ 31845 11131845 07/06/2022 549.00 31/03/2016  
    Dewey Decimal Classification       Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 428.22 3 658.8(RUL)/ Kri/Ram/ 31846 11131846 07/06/2022 549.00 31/03/2016 18/12/2018
    Dewey Decimal Classification       Main Library Main Library ON SHELF 31/03/2016 Bombay Books / 43/ 31-March-2016 428.22   658.8/ Kri/Ram/ 31847 11131847 07/06/2022 549.00 31/03/2016  

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