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Impact of Celebrity Endorsement on Consumer buying behavior

Tiwari, Rahul

Impact of Celebrity Endorsement on Consumer buying behavior Tiwari, Rahul - M-14-61 2014-2016 - Mumbai IES's Management College and Research Centre April 2016 - 75 With CD

Name of the Guide: Prof. Mohan Rao

Subjects--Topical Terms:
Consumer Behavior

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IES Management College And Research Centre

Impact of Celebrity Endorsement on Consumer buying behavior