Impact of Celebrity Endorsement on Consumer buying behavior (Record no. 43444)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00542nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160921151450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160921b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tiwari, Rahul |
| 9 (RLIN) | 23611 |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of Celebrity Endorsement on Consumer buying behavior |
| Statement of responsibility, etc | Tiwari, Rahul |
| 250 ## - EDITION STATEMENT | |
| Edition statement | M-14-61 |
| Remainder of edition statement | 2014-2016 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | April 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 75 |
| Accompanying material | With CD |
| 500 ## - GENERAL NOTE | |
| General note | Name of the Guide: Prof. Mohan Rao |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer Behavior |
| 9 (RLIN) | 23612 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 21/09/2016 | MMS-MAR/2014-2016/4441921 | 4441921 | 21/09/2016 | 21/09/2016 |