Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils
Vaidya, Abigna
Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils Vaidya, Abigna - PG-12-117 2012-2014 - Mumbai IES's Management College and Research Centre April 2013 - CD
Name of the Guide: Prof. Vijay Shahane
Marketing Strategy
Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils Vaidya, Abigna - PG-12-117 2012-2014 - Mumbai IES's Management College and Research Centre April 2013 - CD
Name of the Guide: Prof. Vijay Shahane
Marketing Strategy