Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils (Record no. 44103)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161125b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| AUTHOR | Vaidya, Abigna |
| 9 (RLIN) | 25041 |
| 245 ## - TITLE STATEMENT | |
| Title | Developing a pen (Grippo) relaunch strategy for Hindustan Pencils and to find the scope for launching a pen in price segment Rs. 15-30 for Hindustan Pencils |
| Statement of responsibility, etc | Vaidya, Abigna |
| 250 ## - EDITION STATEMENT | |
| Edition statement | PG-12-117 |
| Remainder of edition statement | 2012-2014 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | April 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | CD |
| 500 ## - GENERAL NOTE | |
| General note | Name of the Guide: Prof. Vijay Shahane |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Strategy |
| 9 (RLIN) | 25042 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Summer Projects on CDs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 25/11/2016 | SUM-559/PG-MAR/2012-2014/666559 | 666559 | 25/11/2016 | 25/11/2016 |