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Sheninger, Eric; Rubin, Trish

Branded: tell your story, build relationships, and empower learning - New York Jossey-Bass 2017 - xix, 300 Hard bound

About the Authors

Introduction: Our BrandED Short Story

Eric's Path

Trish's Path

"The Brandality Modality"

Welcome to the BrandED Conversation



Conversation 1: From Brand to BrandED

Part One: In Brand We Trust

Part Two: BrandED Matters to Today's School Leaders

Part Three: BrandED Unifies a School Improvement Plan

Conversation 1 Tips

Conversation 1 Reflections



Conversation 2: In the Zone for BrandED Innovation

Part One: The Psychology of BrandED Innovation

Part Two: Tools to Inspire BrandED Innovation

Part Three: BrandED Reputation Management

Conversation 2 Tips

Conversation 2 Reflections



Conversation 3: Developing a BrandED Leadership Presence

Part One: A "Personal Professional" BrandED You

Part Two: Be the BrandED Storyteller-in-Chief

Part Three: The BrandED Leader as "Edupreneur"

Conversation 3 Tips

Conversation 3 Reflections



Conversation 4: Developing Your BrandED Strategic Plan

Part One: The BrandED Drivers

Part Two: Your BrandED Strategic Plan

Part Three: BrandED Stakeholder Relationship Management

Conversation 4 Tips

Conversation 4 Reflections



Conversation 5: Sustaining BrandED Innovation

Part One: Invest in BrandED Leadership

Part Two: The Trend-Setting Stance of a BrandED leader

Part Three: The BrandED Competitive Advantage

Conversation 5 Tips

Conversation 5 Reflections



Conversation 6: Communicating With BrandED Leadership Tools

Part One: The BrandED Payoff of Distributed Leadership

Part Two: Press

Description
Move beyond mascots and clever taglines! From award-winning principal Eric Sheninger and marketing strategist Trish Rubin, BrandED invites school leaders into a smart conversation about the genuine power of brand in education. "BrandED" is not a business brand concept designed for selling. It is an educator's tool and skill-set for showcasing assets and strengthening relationships with all stakeholders. BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day that can be easily recognized, talked about, and valued. This inspiring, practical guide will help you adopt a BrandED mindset for school improvement.

ISBN: 978-81-265-7210-6

Subjects--Topical Terms:
Brand management

Dewey Class. No.: 658.827/Sch/Rub