Branded: tell your story, build relationships, and empower learning (Record no. 50314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02778 a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180910b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-81-265-7210-6 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827/Sch/Rub |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sheninger, Eric; Rubin, Trish |
| 9 (RLIN) | 32230 |
| 245 ## - TITLE STATEMENT | |
| Title | Branded: tell your story, build relationships, and empower learning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Jossey-Bass |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 300 |
| Other physical details | Hard bound |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | About the Authors<br/><br/>Introduction: Our BrandED Short Story <br/><br/>Eric's Path <br/><br/>Trish's Path <br/><br/>"The Brandality Modality" <br/><br/>Welcome to the BrandED Conversation <br/><br/> <br/><br/>Conversation 1: From Brand to BrandED<br/><br/>Part One: In Brand We Trust<br/><br/>Part Two: BrandED Matters to Today's School Leaders<br/><br/>Part Three: BrandED Unifies a School Improvement Plan<br/><br/>Conversation 1 Tips<br/><br/>Conversation 1 Reflections<br/><br/> <br/><br/>Conversation 2: In the Zone for BrandED Innovation<br/><br/>Part One: The Psychology of BrandED Innovation<br/><br/>Part Two: Tools to Inspire BrandED Innovation<br/><br/>Part Three: BrandED Reputation Management<br/><br/>Conversation 2 Tips<br/><br/>Conversation 2 Reflections<br/><br/> <br/><br/>Conversation 3: Developing a BrandED Leadership Presence<br/><br/>Part One: A "Personal Professional" BrandED You<br/><br/>Part Two: Be the BrandED Storyteller-in-Chief<br/><br/>Part Three: The BrandED Leader as "Edupreneur"<br/><br/>Conversation 3 Tips<br/><br/>Conversation 3 Reflections<br/><br/> <br/><br/>Conversation 4: Developing Your BrandED Strategic Plan<br/><br/>Part One: The BrandED Drivers<br/><br/>Part Two: Your BrandED Strategic Plan<br/><br/>Part Three: BrandED Stakeholder Relationship Management<br/><br/>Conversation 4 Tips<br/><br/>Conversation 4 Reflections<br/><br/> <br/><br/>Conversation 5: Sustaining BrandED Innovation<br/><br/>Part One: Invest in BrandED Leadership<br/><br/>Part Two: The Trend-Setting Stance of a BrandED leader<br/><br/>Part Three: The BrandED Competitive Advantage<br/><br/>Conversation 5 Tips<br/><br/>Conversation 5 Reflections<br/><br/> <br/><br/>Conversation 6: Communicating With BrandED Leadership Tools<br/><br/>Part One: The BrandED Payoff of Distributed Leadership<br/><br/>Part Two: Press |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Description<br/>Move beyond mascots and clever taglines! From award-winning principal Eric Sheninger and marketing strategist Trish Rubin, BrandED invites school leaders into a smart conversation about the genuine power of brand in education. "BrandED" is not a business brand concept designed for selling. It is an educator's tool and skill-set for showcasing assets and strengthening relationships with all stakeholders. BrandED thinking captures the focused spirit of the outstanding work taking place in schools every day that can be easily recognized, talked about, and valued. This inspiring, practical guide will help you adopt a BrandED mindset for school improvement. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand management |
| 9 (RLIN) | 32231 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 10/09/2018 | 59 | 479.20 | 1 | 658.827/Sch/Rub/36280 | 11136280 | 07/06/2022 | 16/07/2019 | 599.00 | 10/09/2018 |