A Study on Consumer Preference Towards Sustainability and Post-Use Consumption of Product Package in Chandigarh.
Bhardwaj, Ankita
A Study on Consumer Preference Towards Sustainability and Post-Use Consumption of Product Package in Chandigarh. - 127-146 p.
The purpose of this study is to understand the consumer preference for sustainable package designs and also between glass and plastic packages. The study also seeks to understand to what extent the environmentally-involved consumers are willing to pay more for sustainable products and the importance of post-use consumption for the consumers. Random sampling method is adopted for getting the desired responses from the target sample. Consumers who are environmentally-involved prefer reusable packages in comparison to one-time use packages. The higher the level of environmental involvement and positive attitude towards the environment, the more pro-environment decisions would be made by the consumers provided they are given full information. Consumers' preference for verbally designed packages is highlighted in the study. This study adds to the current body of literature on green marketing and specifically on the emerging area of product packaging
Consumer preference Package designs
A Study on Consumer Preference Towards Sustainability and Post-Use Consumption of Product Package in Chandigarh. - 127-146 p.
The purpose of this study is to understand the consumer preference for sustainable package designs and also between glass and plastic packages. The study also seeks to understand to what extent the environmentally-involved consumers are willing to pay more for sustainable products and the importance of post-use consumption for the consumers. Random sampling method is adopted for getting the desired responses from the target sample. Consumers who are environmentally-involved prefer reusable packages in comparison to one-time use packages. The higher the level of environmental involvement and positive attitude towards the environment, the more pro-environment decisions would be made by the consumers provided they are given full information. Consumers' preference for verbally designed packages is highlighted in the study. This study adds to the current body of literature on green marketing and specifically on the emerging area of product packaging
Consumer preference Package designs