A Study on Consumer Preference Towards Sustainability and Post-Use Consumption of Product Package in Chandigarh. (Record no. 51148)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01510nam a2200157 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190425131518.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190425b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bhardwaj, Ankita |
| 9 (RLIN) | 33490 |
| 245 ## - TITLE STATEMENT | |
| Title | A Study on Consumer Preference Towards Sustainability and Post-Use Consumption of Product Package in Chandigarh. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 127-146 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The purpose of this study is to understand the consumer preference for sustainable package designs and also between glass and plastic packages. The study also seeks to understand to what extent the environmentally-involved consumers are willing to pay more for sustainable products and the importance of post-use consumption for the consumers. Random sampling method is adopted for getting the desired responses from the target sample. Consumers who are environmentally-involved prefer reusable packages in comparison to one-time use packages. The higher the level of environmental involvement and positive attitude towards the environment, the more pro-environment decisions would be made by the consumers provided they are given full information. Consumers' preference for verbally designed packages is highlighted in the study. This study adds to the current body of literature on green marketing and specifically on the emerging area of product packaging |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumer preference |
| -- | Package designs |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30416 |
| Host Itemnumber | 74209 |
| Main entry heading | MURTHY, E N |
| Place, publisher, and date of publication | IUP PUBLICATION HYDERABAD |
| Other item identifier | 55510090 |
| Title | BUSINESS STRATEGY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 25/04/2019 | Vol 16, No 1/ 55510090JA8 | 55510090JA8 | 25/04/2019 | 25/04/2019 |