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Marketing disruption: How the convergence of digital technology and marketing practices is disrupting conventional marketing MM-17-4

Alistair Martin

Marketing disruption: How the convergence of digital technology and marketing practices is disrupting conventional marketing - MM-17-4 - Mumbai IESs Management College and Research Centre Apr-22 - Yes

Prof. Ulhas Karkhanis

Subjects--Topical Terms:
Digital economy
Marketing disruption

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IES Management College And Research Centre

Marketing disruption: How the convergence of digital technology and marketing practices is disrupting conventional marketing MM-17-4