Marketing disruption: How the convergence of digital technology and marketing practices is disrupting conventional marketing (Record no. 54471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200145Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Alistair Martin |
| 9 (RLIN) | 38031 |
| 250 ## - EDITION STATEMENT | |
| Edition statement | MM-17-4 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing disruption: How the convergence of digital technology and marketing practices is disrupting conventional marketing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IESs Management College and Research Centre |
| Date of publication, distribution, etc | Apr-22 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | Yes |
| 500 ## - GENERAL NOTE | |
| General note | Prof. Ulhas Karkhanis |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Digital economy |
| 9 (RLIN) | 38032 |
| Topical term or geographic name as entry element | Marketing disruption |
| 9 (RLIN) | 38033 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Project Report |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Project Report-Marketing | Main Library | Main Library | 13/10/2022 | MMM/17-20/4443818 | 4443818 | 13/10/2022 | 13/10/2022 |