Marketing warfare (Record no. 11097)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00434nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110309s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780452258617 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al |
| 9 (RLIN) | 26402 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing warfare |
| Statement of responsibility, etc | Al Ries and Jack Trout |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Penguine Group |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 223 P. |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction: Marketing is war --<br/>2500 years of war --<br/>The principle of force --<br/>The superiority of the defense --<br/>The new era of competition --<br/>The nature of the battleground --<br/>The strategic square --<br/>Principles of defensive warfare --<br/>Principles of offensive warfare --<br/>Principles of flanking warfare --<br/>Principles of guerrilla warfare --<br/>The cola war --<br/>The beer war --<br/>The burger war --<br/>The computer war --<br/>Strategy and tactics --<br/>The marketing general. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 1 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 9 (RLIN) | 26403 |
| Topical term or geographic name as entry element | Competition. |
| 9 (RLIN) | 26404 |
| Topical term or geographic name as entry element | Concurrence |
| 9 (RLIN) | 26405 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack |
| 9 (RLIN) | 26406 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Book |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 24/01/2005 | 0.00 | 26 | 3 | 658.8\ Rie\Tro\ 568 | 111568 | 19/04/2024 | 08/04/2024 | 11/03/2011 |