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Marketing warfare Al Ries and Jack Trout

By: Contributor(s): Material type: TextTextPublication details: Penguine Group New York 1986Description: 223 P. PaperISBN:
  • 9780452258617
Subject(s): DDC classification:
  • 658.8
Available additional physical forms:
  • 1
Contents:
Introduction: Marketing is war -- 2500 years of war -- The principle of force -- The superiority of the defense -- The new era of competition -- The nature of the battleground -- The strategic square -- Principles of defensive warfare -- Principles of offensive warfare -- Principles of flanking warfare -- Principles of guerrilla warfare -- The cola war -- The beer war -- The burger war -- The computer war -- Strategy and tactics -- The marketing general.
Summary: "How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.8\ Rie\Tro\ 568 (Browse shelf(Opens below)) Available 111568
Total holds: 0

Introduction: Marketing is war --
2500 years of war --
The principle of force --
The superiority of the defense --
The new era of competition --
The nature of the battleground --
The strategic square --
Principles of defensive warfare --
Principles of offensive warfare --
Principles of flanking warfare --
Principles of guerrilla warfare --
The cola war --
The beer war --
The burger war --
The computer war --
Strategy and tactics --
The marketing general.

"How American corporations are using military strategies to outmaneuver, outflank, and even ambush their competition! With a behind-the-scenes look at the cola war, the computer war, the burger war, and the beer war!"--Jacket subtitle.

1

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