BRAND SUCCESS: (Record no. 26608)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00620 a2200205 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120404171515.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110818t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7494 6287 1 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAIG, MATT |
| 245 ## - TITLE STATEMENT | |
| Title | BRAND SUCCESS: |
| Remainder of title | HOW THE WORLD'S TOP 100 BRANDS THIRIVES AND SURVIVE |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | KOGAN PAGE LIMITED |
| Date of publication, distribution, etc | 2001 |
| Place of publication, distribution, etc | LONDON |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XVII,296 P. |
| Other physical details | PAPAER |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Additional physical form available note | 18/ 28-JULY-11 |
| Availability source | APNA BOOK SUPPLIERS |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | BRAND MANAGEMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Shelving location | Cost, normal purchase price |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Text Book | Main Library | Main Library | 29/07/2011 | APNA BOOK SUPPLIERS | 31 | 11 | 658.827/HAI/16188 | 11116188 | 10/01/2023 | 11/11/2022 | 29/07/2011 | ||||||
| Dewey Decimal Classification | Text Book | Main Library | Main Library | 28/03/2012 | VAKRATUND BOOK HOUSE | 30 | 4 | 658.827/ HAI/ 17345 | 11117345 | 09/12/2023 | 09/11/2023 | 28/03/2012 | ON SHELF | 450.00 |