IES Management College And Research Centre

Kellogg on branding : (Record no. 38848)

MARC details
000 -LEADER
fixed length control field 03021nam a2200217Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150210s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788126510276
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number TYB/CAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tybout, Alice M
9 (RLIN) 17436
245 ## - TITLE STATEMENT
Title Kellogg on branding :
Remainder of title the marketing faculty of the Kellogg School of Management
Statement of responsibility, etc Alice M Tybout; Tim Calkins; Kellogg School of Management.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wiley India Pvt Ltd.
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent XVII, 334
Other physical details Paper
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Contents<br/>Foreword by Philip Kotler i <br/>Preface Alice M. Tybout and Tim Calkins iii<br/>Introduction Tim Calkins viii<br/>Section I: Key Branding Concepts<br/>1. Brand Positioning Alice M. Tybout and Brian Sternthal 1<br/>2. Designing Brands Bobby J. Calder 18 <br/>3. Brand Meaning John F. Sherry, Jr. 31<br/>Section II: Strategies for Building and Leveraging Brands<br/>4. Competitive Brand Strategies Gregory S. Carpenter and Kent Nakamoto 62<br/>5. Brand Extensions Bridgette M. Braig and Alice M. Tybout 80<br/>6. Brand Portfolio Strategy Tim Calkins 94<br/>Section III: From Strategy to Implementation<br/>7. Building Brands Through Effective Advertising Brian Sternthal and Angela Y. Lee 115<br/>8. Relationship Branding and CRM Edward C. Malthouse and Bobby J. Calder 137<br/>9. Brand Strategy for Business Markets James C. Anderson and Gregory S. Carpenter 157 <br/>10. Services Branding Amy L. Ostrum, Dawn Iacobucci and Felicia N.<br/> Morgan 172<br/>11. Branding in Technology Markets Mohanbir Sawhney 187<br/>12. Building a Brand-Driven Organization Scott Davis 209<br/>13. Measuring Brand Value Don E. Schultz and Heidi F. Schultz 224<br/> <br/>Section IV: Branding Insights from Senior Managers<br/>14. Mark R. Goldston Using Positioning to Build a Mega-Brand 247<br/>Chairman, CEO and President, United Online<br/>15. Mark Shapiro Marketing Leverage in the Frame of Reference 255<br/> Principal, New England Consulting Group<br/>16. Carol L. Bernick Finding the Right Brand Name 261<br/> Chairman, Alberto-Culver Company<br/>17. Betsy Holden Building Global Brands 269<br/>President, Global Marketing and Category Development, Kraft Foods<br/>18. Gary A. Mecklenburg Branding and Organizational Culture 277<br/>President and CEO, Northwestern Memorial HealthCare<br/> <br/>19. E. David Coolidge III Branding and the Organization 285<br/>Vice Chairman, William Blair & Company<br/> <br/>20. Ed Buckley Internal Branding 293<br/> Vice President, UPS<br/>Matt Williams<br/> Senior Vice President, Martin Agency
520 ## - SUMMARY, ETC.
Summary, etc <br/>Faculty members from the Kellogg School of Management discuss brand management, combining the latest thinking with practical exercises to present a blueprint for a brand management strategy that offers increased customer loyalty, competitive advantage & profitability.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand Management
9 (RLIN) 17437
Topical term or geographic name as entry element
9 (RLIN) 17438
Topical term or geographic name as entry element Brand name products
General subdivision Management.
9 (RLIN) 17439
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Calkins Tim
9 (RLIN) 17440
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date last borrowed Price effective from Public note
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 Narayan Book House/ 162/ 9-January-2015 449.00     658.827/ Tyb/Cal/ 25149 11125149 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25499 11125499 01/06/2018   10/02/2015  
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 Narayan Book House/ 162/ 9-January-2015 449.00     658.827/ Tyb/Cal/ 25150 11125150 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 Narayan Book House/ 162/ 9-January-2015 449.00     658.827/ Tyb/Cal/ 25151 11125151 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25500 11125500 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25501 11125501 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25502 11125502 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25503 11125503 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25504 11125504 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 01/10/2015 New Leaf/ 071/ 10-January-2015 449.00     658.827/ Tyb/Cal/ 25505 11125505 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification   Not For Loan   Library Annexe Library Annexe Reference 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27222 11127222 01/06/2018   10/02/2015 Reference
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27223 11127223 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27224 11127224 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27225 11127225 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27226 11127226 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27227 11127227 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27228 11127228 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27229 11127229 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27230 11127230 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27231 11127231 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27232 11127232 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Library Annexe Library Annexe ON SHELF 10/02/2015 Vakratund Book House/ 561/ 14-January-2015 449.00     658.827/ Tyb/Cal/ 27233 11127233 01/06/2018   10/02/2015 Brand Management
    Dewey Decimal Classification       Main Library Main Library ON SHELF 20/02/2007 APNA BOOK SUPPLIERS 399.00 10 4 658.827/ Tyb/Cal/ 6401 1116401 07/06/2022 18/10/2019 11/03/2011  

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM