New Product Development (Record no. 39342)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03589nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150210s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8179921964 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Item number | 658.575 |
| Edition number | Bro/Mil |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brooke, Michael Z |
| 9 (RLIN) | 19576 |
| 245 ## - TITLE STATEMENT | |
| Title | New Product Development |
| Remainder of title | successful innovation in the marketplace |
| Statement of responsibility, etc | Michael Z. Brooke and William Ronald Mills |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Jaico Publishing House |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 219p |
| Other physical details | Hard |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | pt. I. Finding new products --<br/>1. Innovation : a relentless thrust --<br/>Three levels of innovative vision --<br/>Product and service superiority --<br/>The Bowers Group : a subsidiary of Spear and Jackson Plc. --<br/>2. Making innovations happen --<br/>An example : Terrofin Inc. --<br/>Genevac Limited --<br/>pt. II. Moving on, successful developments --<br/>3. Success --<br/>Success factors --<br/>British Gas Services Ltd. --<br/>4. Hitting the ground running --<br/>Thinking and jumping --<br/>Quick response --<br/>Siddall and Hilton Ltd. --<br/>Communications --<br/>5. Ideas, ideas, ideas --<br/>Ideas from within the business --<br/>Ideas from outside the business --<br/>Strategic alliances --<br/>Environmentally friendly products --<br/>6. Product development : corporate strategy --<br/>The corporate strategy : targets --<br/>International alliances --<br/>A pharmaceutical company : Lifelong --<br/>pt. III. Centers of excellence --<br/>7. Centers of excellence --<br/>A center of excellence in a service company : Insight Monitoring --<br/>Imperial Carpets : an example of the organization and management of a small, growing firm --<br/>Other examples --<br/>Issues of excellence --<br/>Developing tools for the twenty-first century --<br/>Centers of excellence : a checklist --<br/>8. Staffing : the innovative atmosphere --<br/>Preparing the company --<br/>Recruitment --<br/>Appointment --<br/>Training --<br/>Ideas people --<br/>Staffing --<br/>Conclusion --<br/>G.R. Wright and Sons --<br/>9. In-house or contracting out? --<br/>The company B strategy --<br/>A company led by innovation --<br/>10. Design --<br/>New products : technology-design-led --<br/>The design department --<br/>Customer-led innovation --<br/>Almec Design Services Ltd. --<br/>11. Technical research --<br/>The research and development department --<br/>The product development committee --<br/>Stimulation and constraint --<br/>Key issues --<br/>GQ Parachute Limited --<br/>12. High tech --<br/>The high-tech message --<br/>Government intervention --<br/>The St. James's Place Group --<br/>13. New products by branding : basic industries --<br/>Trees and forest management --<br/>Basic industries --<br/>Cross-industry associations --<br/>Codemasters --<br/>pt. IV. Where do we go from here? --<br/>14. Services --<br/>Accountancy and law --<br/>Advertising and publicity --<br/>The hospitality and tourism industries --<br/>Changing terms of business --<br/>Services always important --<br/>Sheffield Chamber of Commerce and industry --<br/>15. Market research --<br/>16. Companies and governments : the hostility and the emerging consensus ("poor Mr. Gates") --<br/>17. Failures --<br/>Risk --<br/>18. Investing in new product development --<br/>In an age of obsolescence --<br/>The investment decisions --<br/>Strategic alliances --<br/>19. The product launch : looking ahead, some ethical issues --<br/>The product launch --<br/>Ethical issues. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product Management |
| 9 (RLIN) | 19577 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mills, William Ronald |
| 9 (RLIN) | 19578 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 10/02/2015 | Swami Book House/ 136/ 15-January-2015 | 875.00 | 658.575/Bro/Mil/27682 | 11127682 | 01/06/2018 | 10/02/2015 | ||||||
| Dewey Decimal Classification | Library Annexe | Library Annexe | ON SHELF | 10/02/2015 | Swami Book House/ 136/ 15-January-2015 | 875.00 | 658.575/Bro/Mil/27683 | 11127683 | 01/06/2018 | 10/02/2015 |