Marketing research: a global outlook (Record no. 48050)
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| fixed length control field | a |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170908122810.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170823b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-515-0248-7 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83/Kum |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, V. |
| 9 (RLIN) | 26846 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: a global outlook |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Publications India Pvt. Ltd., |
| Date of publication, distribution, etc | 2015 |
| Place of publication, distribution, etc | New Delhi |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXVII, 517 |
| Other physical details | Paper |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Preface Acknowledgements I: INTRODUCTION TO MARKETING RESEARCH FOR THE EMERGING & DEVELOPED MARKETS <br/>The Nature and Scope of Global Marketing Research<br/> <br/>Marketing Research in the Global Environment<br/> <br/>Global Marketing Research Process<br/> II DESIGNING AND ADMINISTERING THE RESEARCH PROCESS <br/>Preliminary Stages of the Research Process<br/> <br/>Secondary Data Research<br/> <br/>Marketing Research on the Internet<br/> <br/>Primary Data Research<br/> <br/>Qualitative and Observational Research<br/> <br/>Survey Research<br/> <br/>Development of Scales<br/> <br/>Questionnaire Design<br/> <br/>Sampling<br/> III: DATA ANALYSIS AND REPORTING THE RESULTS <br/>Simple Data Analysis<br/> <br/>Advanced Data Analysis<br/> <br/>Multivariate Data Analysis<br/> <br/>Presenting the Results<br/> IV MARKETING RESEARCH APPROACHES ACROSS THE GLOBAL MARKETS <br/>Asia-Pacific<br/> <br/>Europe<br/> <br/>Latin America<br/> <br/>Middle East and Africa<br/> <br/>North America<br/> V: FUTURE DIRECTIONS IN GLOBAL MARKETING RESEARCH <br/>The Future of Global Marketing Research<br/> CASE STUDIES <br/>Case I: Starbucks—Going to the Source<br/> <br/>Case II: Tesla’s Trademark Troubles<br/> <br/>Case III: Segmenting Indian Households<br/> <br/>Case IV: Subaru—A Problem of Plenty<br/> <br/>Case V: Millennials at Work<br/> Index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.<br/>This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective.<br/><br/>Key Features<br/><br/>• Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process<br/><br/>• Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results<br/><br/>• Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world<br/><br/>• Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas<br/><br/>• Chapter-end review exercises and case-based questions for critical and in-depth understanding |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| 9 (RLIN) | 26847 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Book |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 23/08/2017 | 256 - New Leaf - Bill No. 367/Dt. 12-08-2017 | 396.00 | 658.83/Kum/34035 | 11134035 | 07/06/2022 | 495.00 | 23/08/2017 |