A study analyzing the launch of EPIC-Premium ice-cream by amul & proposing strategies for improving sales (Record no. 48947)
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| 000 -LEADER | |
|---|---|
| fixed length control field | nam a22 7a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180123b xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| AUTHOR | Nishar, Khyati |
| 9 (RLIN) | 29348 |
| 245 ## - TITLE STATEMENT | |
| Title | A study analyzing the launch of EPIC-Premium ice-cream by amul & proposing strategies for improving sales |
| 250 ## - EDITION STATEMENT | |
| Edition statement | M-14-32 |
| Remainder of edition statement | 2014-2016 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mumbai |
| Name of publisher, distributor, etc | IES's Management College and Research Centre |
| Date of publication, distribution, etc | April 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Accompanying material | Summer project CD |
| 500 ## - GENERAL NOTE | |
| General note | Name of the Guide: Prof. Hirendra Soni |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales management |
| 9 (RLIN) | 29349 |
| Topical term or geographic name as entry element | Marketing |
| 9 (RLIN) | 29350 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Summer Projects on CDs |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Main Library | Main Library | 23/01/2018 | Sum-909/MMS-Mar/2014-2016/666909 | 666909 | 23/01/2018 | 23/01/2018 |