Corporate Social Responsibility and Word - of - Mouth Intention (Record no. 49754)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01591nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180512122213.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180512b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kang, Bohyeon |
| 9 (RLIN) | 31477 |
| 245 ## - TITLE STATEMENT | |
| Title | Corporate Social Responsibility and Word - of - Mouth Intention |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 7-20 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Companies have invested substantial resources in corporate social responsibility (CSR) initiatives in part to accomplish various strategic objectives. However, firms may utilize CSR to not merely benefit the environment and society, but also to accomplish various firm level strategic objectives and gain competitive advantage. This paper examined the effectiveness of CSR in generating word - of - mouth and integrated the literature in CSR with the literature on WOM and demonstrated the linkages between the two. We tested the model with survey data from consumers in Korea. This was further supplemented with qualitative depth interviews in the United States. The results suggested that CSR image influenced trust and loyalty, and that trust and loyalty had a positive influence on WOM intentions. This research demonstrated that CSR activities could help with generating WOM and should motivate companies to engage in CSR, thus benefiting various stakeholders and society at large. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | CSR |
| Uncontrolled term | Loyalty |
| Uncontrolled term | Trust |
| Uncontrolled term | WOM |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rupesh, Kumar, M. |
| 9 (RLIN) | 31478 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 30302 |
| Host Itemnumber | 70366 |
| Main entry heading | GILANI, MEENAKSHI |
| Place, publisher, and date of publication | INDIAN JOURNAL OF MARKETING 2012 NEW DELHI |
| Other item identifier | 5558691 |
| Title | INDIAN JOURNAL OF MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 12/05/2018 | Vol 48, No 4/ 5558691JA1 | 5558691JA1 | 12/05/2018 | 12/05/2018 |