Retail shopper empowerment: A consumer-centric measure for store performance (Record no. 51406)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01432nam a2200217 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190610171944.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190610b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mishra, Ashis |
| 9 (RLIN) | 33666 |
| 245 ## - TITLE STATEMENT | |
| Title | Retail shopper empowerment: A consumer-centric measure for store performance |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 20-36 p. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In this paper, we consider the classic multidimensional consumer empowerment construct and modify it for application in the retail business. We provide an empirical basis for the store strategy using retail shopper empowerment scores. We propose a measure of retail shopper empowerment with appropriate psychometric properties as a consumer-centric and nonfinancial performance metric. By using the retail shopper empowerment metric, the retailers would have an understanding of the consumer preferences regarding store experience. We posit that it is possible to improve customer experience and, in turn, the financial performance of the store by implementing and modifying the retail shopper empowerment framework. |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Retail shopper empowerment |
| Uncontrolled term | Consumer experience |
| Uncontrolled term | Nonfinancial performance measures |
| Uncontrolled term | Scale development |
| Uncontrolled term | Retail strategy |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Vishvas, Radhika |
| 9 (RLIN) | 33667 |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 26346 |
| Host Itemnumber | 74840 |
| Main entry heading | RAVI aNSHUMAN V. |
| Place, publisher, and date of publication | BANGOLRE IIM BANGALORE 2011 |
| Other item identifier | 55510416 |
| Title | IIMB Management Review |
| International Standard Serial Number | 09793896 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Main Library | Main Library | 10/06/2019 | Vol 31, Issue 1/ 55510416JA2 | 55510416JA2 | 10/06/2019 | 10/06/2019 |