MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01376nam a2200181 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240118121345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240118b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
2455-0132 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Manasvi Bari, Arunima Singh, N. Rajesh Kumar |
| 9 (RLIN) |
38749 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Effects of Advertisement on Consumer Buying Behaviour with References to FMCGs in Gandhinagar, Gujarat |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Publishing India Group |
| Date of publication, distribution, etc |
January 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
29-35 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Nowadays, advertising is a beautiful way to advertise a product across the entire market. The current research investigates about the impacts of advertising on customer purchase decision in the Fast Moving Consumer Goods FMCG industry. In today’s society, consumers are the market’s ultimate ruler. Without customers, no enterprise can exist. The focus of a company’s efforts is on its customers and their satisfaction. This study aims to know the importance of an advertisement in customers’ minds. Also, it analyses the factors influencing consumer preferences and product choices regarding FMCG items. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertisement, Consumer Behaviour, FMCG Products, Theoretical Framework, Buying Behaviour |
| 9 (RLIN) |
38750 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
54845 |
| Host Itemnumber |
83210 |
| Place, publisher, and date of publication |
Delhi, India PublishingIndia.com January 2023 |
| Other item identifier |
55513885 |
| Title |
International Journal of Applied Marketing and Management |
| International Standard Serial Number |
2455-0132 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journals and Periodicals |
