MARC details
| 000 -LEADER |
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| fixed length control field |
01441nam a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240404144917.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240404b |||||||| |||| 00| 0 eng d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
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| International Standard Serial Number |
2333-6080 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jung Kook Lee, & Yong Ki, Lee |
| 9 (RLIN) |
38827 |
| 245 ## - TITLE STATEMENT |
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| Title |
Customers' perceived experiential value: Case of social commerce context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
USA |
| Name of publisher, distributor, etc |
American Research Institute for Policy Development |
| Date of publication, distribution, etc |
January 2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
135-144 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
Recently, variety of mobile devices and services are being spread based on a smartphones and SC (Social Commerce). In particular, the SC services play an important role in building consumer's shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value(utilitarian and hedonic value) on emotion, momory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products services in SC and it will be analyzed with SPSS and AMOS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Perceived experiential value |
| 9 (RLIN) |
38828 |
|
|---|
| Topical term or geographic name as entry element |
Emotion |
| 9 (RLIN) |
38829 |
|
|---|
| Topical term or geographic name as entry element |
Memory |
|
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| Topical term or geographic name as entry element |
Attitude |
|
|---|
| Topical term or geographic name as entry element |
Loyalty |
| 9 (RLIN) |
38830 |
|
|---|
| Topical term or geographic name as entry element |
Social commerce |
| 9 (RLIN) |
38831 |
| 773 0# - HOST ITEM ENTRY |
|---|
| Host Biblionumber |
53912 |
| Host Itemnumber |
82688 |
| Main entry heading |
American Research Institute |
| Place, publisher, and date of publication |
American Research Institute 2022 |
| Other item identifier |
55513557 |
| Title |
Journal of Marketing Management |
| International Standard Book Number |
2333-6080 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Journals and Periodicals |
