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Customers' perceived experiential value: Case of social commerce context

By: Material type: TextTextPublication details: USA American Research Institute for Policy Development January 2023Description: 135-144ISSN:
  • 2333-6080
Subject(s): In: American Research Institute Journal of Marketing ManagementSummary: Recently, variety of mobile devices and services are being spread based on a smartphones and SC (Social Commerce). In particular, the SC services play an important role in building consumer's shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value(utilitarian and hedonic value) on emotion, momory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products services in SC and it will be analyzed with SPSS and AMOS
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Holdings
Item type Current library Call number Vol info Status Notes Date due Barcode Item holds
Journals and Periodicals Journals and Periodicals Main Library MAGAZINE/MAR/Vol 11, No 1/55513557/JA11 (Browse shelf(Opens below)) MAGAZINE/MAR/Vol 11, No 1 Not for loan 55513557/JA11
Journals and Periodicals Journals and Periodicals Main Library ON SHELF MAGAZINE/MAR/Vol 11, No 1/55513557 (Browse shelf(Opens below)) Vol 11, No 1 (20/05/2030) Not for loan Journal of marketing management - January - June 2023 55513557
Total holds: 0

Recently, variety of mobile devices and services are being spread based on a smartphones and SC (Social Commerce). In particular, the SC services play an important role in building consumer's shopping experience as well as online shopping mall. Thus, this study examines the effect of perceived experiential value(utilitarian and hedonic value) on emotion, momory, and attitude and loyalty in SC context. In order to achieve these purposes, the author developed several hypotheses. The data was collected from 300 customers who have purchased the products services in SC and it will be analyzed with SPSS and AMOS

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