Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 15610

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20141122160317.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 141122|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: PRODUCT PLACEMENT EFFECTIVENESS, MCNEMAR TEST, IMPLICIT AND EXPLICIT MEMORY, DEBUTANT ACTOR

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): SHARMA, SNEHA: CHADHA, SURESH K: GOYAL, B.B. 15609, PRODUCT PLACEMENT EFFECTIVENESS IN A BOLLYWOOD MOVIE WITH DEBUTANT ACTORS: A CASE STUDY, NOVEMBER 2014