Entry Topical Term

Number of records used in: 1

001 - CONTROL NUMBER

• control field: 20265

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20160101175912.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 160101|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name as entry element: HOMOGENIZATION, ATTACHMENT, INTERPERSONAL RELATIONSHIP, MUTUALLY, LEGITIMATION ADS, COLLECTIVE APPEALS, PUFFERY

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt): TREHAN, KULVEEN: GUPTA, AASTHA 20264, BRANDS EXPLORE HUMAN RELATIONSHIPS FOR CONSUMER ENGAGEMENT : A CRITICAL ANALYSIS OF TELEVISION ADVERTISING IN INDIA, DECEMBER 2015