MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
Material type:
TextPublication details: THE FREE PRESS NEWYORK 1991Description: 299ISBN: - 0-02-900101-3
- 838 658.827
- 1
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Main Library | 658.827 / AAK / 838 (Browse shelf(Opens below)) | Available | 111838 |
Total holds: 0
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| 658.827 / Aak / 3961 BUILDING STRONG BRANDS: | 658.827 / AAK / 4623 "BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY" | 658.827 / AAK / 627 BUILDING STRONG BRANDS: | 658.827 / AAK / 838 MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME | 658.827/Aak/88884 Aaker On Branding | 658.827/ AAK/17711 BRAND RELEVENCE | 658.827 / ADA / 11745 BRAND SIMPLE:HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED |
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