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MARKETING MANAGEMENT: A FINANCE EMPHASIS

By: Material type: TextTextAnalytics: Show analyticsPublication details: JAICO PUBLISHING MUMBAI 2012Edition: 4 REVISEDDescription: 523 P. PAPERISBN:
  • 9788172246549
  • 81-7224-654-4
Subject(s): DDC classification:
  • 658.8
Available additional physical forms:
  • 1
Summary: Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library 658.8 / CHA / 2521 (Browse shelf(Opens below)) Available 1112521
Total holds: 0

Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.

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