IES Management College And Research Centre

Image from Google Jackets

Retailing : environment and operations Andrew J Newman and Peter Cullen

By: Contributor(s): Material type: TextTextAnalytics: Show analyticsPublication details: Thomson Learning London 2002Description: 496 p. PaperISBN:
  • 9788131501634
Subject(s): DDC classification:
  • 658.87
Available additional physical forms:
  • 1
Contents:
Pt.1 Managing the Retailing Environment -- Introduction to the Retailing Environment -- Structural Change in the Retail Environment -- Market Structure and Control: Retailing Structures -- Managing in Good Times and Bad: Dealing with Booms and Slumps -- Pt2. Retail Marketing: Planning and Development -- Strategic Marketing Planning for Retailing: Setting up the Business -- The Customer and the Retail Business: Knowing your Customers -- The Fundamentals of Merchandising: Product -- Establishing a Pricing Strategy -- Promoting the Store: Sending Out the Correct Sort of Messages -- Locating the Store in the Retail Environment -- Pt.3 Retail Marketing: Operations -- Store Design and Layout: Producing the Right Format -- Managing Retail Services: Creating Quality Retail Services -- Services Retailing: Creating Tangibility -- Business Operations: Financial Development -- Logistics and Distribution: Shipping the Goods to Market -- Pt.4 Delivering the Product -- Rolling Out the Goods: Developing New Relationships -- People in Retailing: Making People Matter -- Out-of-Store Retailing: Buy by Wire -- International Retailing Internationalization and Globalization -- A Review of Retailing: Environment and Operations.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF 658.87/ New/Cul/ 30348 (Browse shelf(Opens below)) Available 11130348
Book Book Main Library 658.87 / CUL / 3707 (Browse shelf(Opens below)) Available 1113707
Total holds: 0

Pt.1 Managing the Retailing Environment --
Introduction to the Retailing Environment --
Structural Change in the Retail Environment --
Market Structure and Control: Retailing Structures --
Managing in Good Times and Bad: Dealing with Booms and Slumps --
Pt2. Retail Marketing: Planning and Development --
Strategic Marketing Planning for Retailing: Setting up the Business --
The Customer and the Retail Business: Knowing your Customers --
The Fundamentals of Merchandising: Product --
Establishing a Pricing Strategy --
Promoting the Store: Sending Out the Correct Sort of Messages --
Locating the Store in the Retail Environment --
Pt.3 Retail Marketing: Operations --
Store Design and Layout: Producing the Right Format --
Managing Retail Services: Creating Quality Retail Services --
Services Retailing: Creating Tangibility --
Business Operations: Financial Development --
Logistics and Distribution: Shipping the Goods to Market --
Pt.4 Delivering the Product --
Rolling Out the Goods: Developing New Relationships --
People in Retailing: Making People Matter --
Out-of-Store Retailing: Buy by Wire --
International Retailing Internationalization and Globalization --
A Review of Retailing: Environment and Operations.

1

There are no comments on this title.

to post a comment.

Circulation Timings: Monday to Saturday: 8:30 AM to 9:30 PM | Sundays/Bank Holiday during Examination Period: 10:00 AM to 6:00 PM