"BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY"
Material type: TextPublication details: FREE PRESS A DIVISION OF SIMON SCHUSTER NEW YORK 2004Description: 348ISBN:- 0-7432-4938-0
- 4623 658.827
- 159
Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
---|---|---|---|---|---|---|---|
Book | Main Library | 658.827 / AAK / 4623 (Browse shelf(Opens below)) | Available | 1114623 |
Total holds: 0
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658.827 / AAK / 2733 BRAND LEADERSHIP: | 658.827 / AAK / 3828 BUILDING STRONG BRANDS: | 658.827 / Aak / 3961 BUILDING STRONG BRANDS: | 658.827 / AAK / 4623 "BRAND PORTFOLIO STRATEGY:CREATING RELEVANCE,DIFFERENTIATION,ENERGY,LEVERAGE AND CLARITY" | 658.827 / AAK / 627 BUILDING STRONG BRANDS: | 658.827 / AAK / 838 MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME | 658.827/Aak/88884 Aaker On Branding |
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