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THE MIRAGE OF GLOBAL MARKETS:HOW GLOBALIZING COMPANIES CAN SUCCEED AS MARKETS LOCALIZE

By: Material type: TextTextPublication details: PEARSON EDUCATION INC NEW DELHI 2004Description: 229ISBN:
  • 81-297-0061-X
Subject(s): DDC classification:
  • 4776 658
Available additional physical forms:
  • 187
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