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Kotler on marketing.; how to create, win, and dominate markets Philip Kotler

By: Material type: TextTextPublication details: FThe Free press New York 1999Description: 225 p. PaperISBN:
  • 9780684860473
  • 0-684-86047-3
Subject(s): DDC classification:
  • 658.8
Available additional physical forms:
  • 757
Summary: State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.
List(s) this item appears in: Management Gurus-25-March-2022
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Main Library ON SHELF MARKETING 658.8/ Kot/ 30393 (Browse shelf(Opens below)) Available 11130393
Book Book Main Library 658.8 / KOT / 8084 (Browse shelf(Opens below)) Available 1118084
Total holds: 0
Browsing Main Library shelves, Shelving location: ON SHELF Close shelf browser (Hides shelf browser)
658.8/ GRE/LEV/18016 MARKETING 658.8/ Hal/ 31903 Brilliant marketing 658.8/ Kap/ 30394 Marketing management : 658.8/ Kot/ 30393 Kotler on marketing.; 658.8/ Kot/ 30402 Marketing management : 658.8/ Kot/Arm/ 30355 Principles of marketing: 658.8/ Kot/Kel/ 30542 Marketing management :

State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.

757

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