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FROM BRAND VISION TO BRAND EVALUATION:THE STRATEGIC PROCESS OF GROWING AND STRENGTHENING BRANDS

By: Material type: TextTextPublication details: BUTTERWORTH-HEINEMANN OXFORD 2006Edition: 2NDDescription: 318ISBN:
  • 978-81-312-1338-4
Subject(s): DDC classification:
  • 10339 658.827
Available additional physical forms:
  • 2731
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