GLOCALISATION OF BRANDS GHOSE, AMITABHA

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TextPublication details: ICFAI UNIVERSITY PRESS HYDERABAD 2008Description: 252 PAPERISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Main Library	658.827 / / 12171 (Browse shelf(Opens below))	Available		11112171

Total holds: 0

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Previous	658.823 / GIL / 15162 MARKET OF ONE	658.827 Case Studies On Branding To Compete	658.827 \ Mig The Art Of Corporate Storytelling: Only Connect	658.827 / / 12171 GLOCALISATION OF BRANDS	658.827 / / 13348 "REBRANDING:CONCEPTS,CASES AND APPLICATIONS"	658.827 / / 1932 BEHIND POWERFUL BRANDS:FROM STRATEGY TO CAMPAIGN	658.827 / / 2417 MANAGING INDIAN BRANDS:MARKETING CONCEPT AND STRATEGIES	Next

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